OWG's pilot strategy unfolds in two phases. We start with the wedge that needs the least infrastructure and produces the most immediate value — TBI screening and mobile outreach — then scale into licensed clinical Crisis Stabilization Unit operations once county relationships, outcome data, and entity formation are in place.
Right Now
Filing OWG's 501(c)(3) parent with the California Secretary of State. The full operating structure pairs the nonprofit with a wholly-owned LLC (Management Services Organization) and a Friendly Professional Corporation — the hybrid model required by California's Corporate Practice of Medicine doctrine and DHCS provider enrollment rules.
Standing up the four-firm counsel architecture: For Purpose Law Group for entity formation, Cohen Healthcare Law Group for MSO and PC structuring, local Ventura County counsel for routine transactional work, and Public Counsel for pre-formation pro-bono bridge services.
Building relationships with Ventura County Behavioral Health, Santa Barbara BWell, and the two regional Continuums of Care (CA-603 Santa Barbara, CA-611 Ventura). CoC participation is the prerequisite for HUD grant eligibility and county contract access.
Preparing applications for the August 2026 grant cycle: Santa Barbara Foundation Shelter & Safety Multi-Year Grant, Montecito Bank & Trust Community Dividends, and the Conrad N. Hilton Foundation Good Neighbor Program. Each accepts fiscally-sponsored pre-formation applicants.
Initiating partnership conversations with Brain Injury Center of Ventura County (Banner House), Jodi House Brain Injury Support Center in Santa Barbara, and the operator of the new Bob Huber Crisis Stabilization Unit opening in Simi Valley in 2027. OWG's TBI screening program feeds these partners as the upstream identification layer.
Formalizing wholesale relationships with micronutrient and marine mineral supplement distributors. Strategic discussions ongoing with the leading brain-pattern optimization platform regarding a long-term partnership for Phase 2.
The Two-Phase Strategy
Phase 1 establishes the screening and outreach infrastructure that no other organization in Ventura or Santa Barbara County operates. Phase 2 layers clinical Crisis Stabilization Unit services on top of those relationships, data, and credibility.
Establish OWG as Ventura and Santa Barbara County's first systematic TBI-screening operation at homeless-services intake. No DHCS Crisis Stabilization Unit licensure required at this stage — OWG operates exclusively through the 501(c)(3) parent. The LLC and Friendly PC entities are formed but not yet activated for clinical delivery.
What we deliver: Validated TBI screening (OSU TBI-ID, BISQ, HELPS) at homeless-services intake. Mobile outreach to encampments and transitional housing. Care coordination linking screened-positive clients to existing CSUs and clinical providers. Partnership with the Bob Huber Crisis Stabilization Unit opening in Simi Valley in 2027.
Operating envelope: $850,000 to $1,200,000 Year 1, five to ten FTEs. Benchmarked against the Veteran Mentorship Program Inc. ($860k Year 1 of a $2.587M three-year MHSA Innovation Grant), Brain Injury Center of Ventura County ($1.18M/year), and Jodi House Santa Barbara ($578k/year).
What success looks like: 200+ clients screened in Year 1, county and CoC governance participation, foundation grant relationships established with Santa Barbara Foundation, Montecito Bank & Trust, and Conrad N. Hilton Foundation, fiscal sponsorship formalized, and OWG's outcome data set begun.
Key funding: Santa Barbara Foundation Shelter & Safety Multi-Year Grant ($30k), Montecito Bank & Trust Community Dividends ($10k), Hilton Good Neighbor Program ($10k), banking Founding Pillar sponsorships ($100k-$200k), and individual major philanthropy through Scott Miller's local network.
Stand up OWG's first DHCS-licensed Crisis Stabilization Unit in Ventura County, with a planned second site in Santa Barbara County by end of Year 4. Activate the Friendly Professional Corporation for clinical staff employment and Medi-Cal billing. Activate the LLC as the Management Services Organization. Pair the CSU with co-located Crisis Residential Treatment for stabilization stays beyond 23 hours.
What we deliver: Three-pillar protocol (brain-pattern optimization, targeted micronutrient therapy, marine mineral supplementation) delivered in a structured short-duration intervention format. Continued upstream TBI screening as the referral feeder to OWG's CSU admissions. Commercial wellness program launch through the LLC and PC for paying private clients.
Operating envelope: $2,600,000 to $3,770,000 Year 3, twenty-one FTEs (10 clinical, 6 care coordination, 5 administration). Benchmarked against Crestwood Behavioral Health San Francisco ($389k per bed per year voluntary CSU), Napa County HHSA ($3M cap, 23.26 FTE), and Telecare Willow Rock Center ($725k startup + $3.045M annual operating).
Key funding: Medi-Cal reimbursement under CalAIM Payment Reform (HCPCS S9484 at $214.10/hour and H0018 at $380.46/day for Ventura County), County BHSA Innovation grants (precedent: VMPI's $2.365M Simi Valley award), HUD CoC Bonus grants, SAMHSA Grants for the Benefit of Homeless Individuals, VA Grant and Per Diem, BEACON Act VA TBI grants (up to $5M individual award), and earned commercial revenue through the LLC.
Long-Term Horizon
Beyond Phase 2 sits a longer strategic horizon. We name these milestones honestly — they are aspirational, not committed business activities, and they are not modeled in OWG's pilot-stage financials. They will be earned through Phase 1 and Phase 2 execution.
Three to five additional CSU locations across Los Angeles, Riverside, and San Diego Counties, supported by mature Medi-Cal billing, county contracts, and BEACON Act VA TBI Innovation grants.
Standardized OWG CSU franchise or licensing model in every major U.S. metropolitan area, with local nonprofit operators trained and certified by OWG and a national data platform tracking outcomes.
Supplemental mental health insurance product covering OWG's three-pillar intervention; Federally Qualified Health Center qualification for whole-person care delivery to formerly homeless and high-risk populations.
Partner With Us
OWG is in the pre-formation stage. The Phase 1 wedge can be funded through individual major philanthropy, banking sponsorships, and foundation grants. Phase 2 requires a California-licensed clinician (LMFT, LCSW, LPCC, PsyD, or MD/DO) to serve as Clinical Director and Friendly PC owner. If any of these roles fit you, we want to talk.